I’m a Lead UX/UI Designer crafting beautiful and functional digital products. +15 years of digital experiences, delivering products to small/medium clients, digital agencies and startups. 

I was born to the digital world in 2008 during the Flash gloden era. Started working in Lisbon in top digital agencies. In 2015 I moved to London in search of more experience and to focus on digital products. There I worked with some of the biggest brands in the world and also startups. In 2018 I moved back to Lisbon but keep working remotely on a perment basis to London. From 2019 to 2023 I worked exclusively on freelance projects. In 2023 I joined Helvengo as a Lead UX/UI Design, to help them build their insurance data driven platform.

Lead UX/UI Designer

Working full-time as Lead UX/UI Designer, responsible for the UX, UI and Design System of a Data-Led Insurance Platform.

Helvengo, Zurich CH (Remote)

2022 – Present

Freelance UX/UI Designer

Focus on ux/ui and design systems, from small to big clients, digital agencies and startups. The type of projects range from finance, insurance companies, education, mobility, health, and retail.

Davidcruz.pt, Lisbon pt

2019 – 2022

Lead Designer

At Thin Martian I was leading the design team to create great digital products. Also was responsible for implementing new design thinking and creative processes. Digital Concepts, Design Sprints, UX, UI, Prototyping.

Thin Martian, London UK

2015 – 2019

Product Designer

Worked as Senior Digital Designer at POSSIBLE designing the best digital experiences for some of the biggest brands in the world. Canon, Lacoste, Nestle and others.

Possible, London uk

2015 – 2015

Digital Art Director

Responsible for introducing digital culture in one of the most creative advertisement agencies in Portugal, creating websites, apps, social media content and digital campaigns.

Nossa, Lisbon PT

2011 – 2015

Digital Designer

In Fullsix I had the opportunity to grow from junior to senior digital designer. Worked with clients like Super Bock, TMN, Compal, Pingo Doce, RTP & Vichy.

Fullsix, Lisbon PT

2008 – 2011

Design System
Creative Direction
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