Many small businesses and independent brands don’t have an online presence to sell their products online. This is particularly relevant during pandemic times where’s most of the business had to close doors. That’s why the online presence is extremely important because it offers an alternative way of income.
Create a Marketplace platform that is easy to use even for business that are not used to engage with the digital world.
Simplicity and minimalist were the core concepts when designing this platform. Simplicity in the user experience so that any type of user could use the platform. Minimalist in design so that any business or products added would look great.
This was the most important part of the process. I translated the user-research that the client already had into a functional UX Prototype. Using Figma I produced High-Fidelity wireframes, built a design system, and prepared all the components. This way the next part of the process, which was the UI, would be much more efficient and quick to do.
Having a solid foundation in terms of UX really helped on designing the UI. This part of the process was all about testing color combinations and styling all the components with a very clean and minimal design. In the end I produced a function prototype containing all the necessary user-jorneys.
From early stages this website was designed considering the responsiveness in smaller screens, like mobile devices. Because of that, adapting to mobile was a seamless process. I defined all the content breaking points, optimized text, images and icons dimensions. The end reasult was a fuctional prototype with the complete user-journeys.