Microsoft wanted a landing page to communicate all the advantages of SSD drives and sell their latest laptops into the Amazon platform.
They had a very specific target that could benefit from SSD drives laptops. Young adventurous adults that travel a lot and want to be always connected. The page also had to follow very strict Amazon specs.
The design was based on 3 keywords “Time”, “Flexibily” and “Choice” to communicate the advantages of SSD drives. These 3 keywords formed a story that the user could see along the page that culminates with a showcase laptops.