Thin Martian

Digital Strategy, Branding, Website, Mobile, Iconography, Animation

Repositioning Thin Martian as an interface design agency.

Client

Thin Martian

Project Date

2016

Problem

Thin Martian has been a full service digital agency since 1998, having seen the rise of the internet first hand they noticed the trends and pitfalls of other agencies trying to compete in an ever challenging marketplace.

Challenge

Rebrand and reposition the business as a specialist in interface design and frontend development.

Solution

I knew we needed to be bold and punchy, clean and modern, whilst still retaining as slight element of astro-nautical adventure.

Animations & Iconography

Another goal of our rebrand was to bring animation and iconography into our visual language, we focused on bold geometric shapes and patterns to easily express ideas of our core services, they also lent themselves nicely to our space motif.