Insurance PLATFORM
Helvengo digital insurance platform
I led the end-to-end product design for Helvengo’s core distribution platform, transforming a traditionally analog, paper-heavy brokerage process into a high-velocity digital ecosystem. By bridging the gap between complex risk assessment and intuitive UI, we enabled brokers to quote and bind policies in minutes rather than days.
0 to 1 Platform Launch
Scaled the MVP from a startup concept to a robust B2B platform.
A fresh start
Applyed the new rebranding to the new platform.
New features
With the lessons learned from the MVP, old features needed a redesgin and new features needed to be defined and designed.
New design system
A design system with white label capability.
Way of work 💡
The approach I used for this project
Discovery - FigJam
Transformed abstract ideas into structured project requirements.
UX Design - Figma
translated complex requirements into validated user flows and low-fidelity structures.
Prototyping - Figma
Built prototypes to quickly gather more feedback about products.
Design Systems - Figma
Modular component libraries and token systems that ensures consistency and scalability.
Collaboration - Slack
My favourite tool to communicate effectively with the team.
Project management - Jira
For product management planning sprints and tasks.
Empowering SMEs through digital-first insurance. Helvengo simplifies complex risk management with a seamless, transparent brokerage platform. Our focus is on removing friction from the insurance process, delivering highly specific products through a clear and intuitive user journey.
Context
As a Lead Designer, I led the end-to-end integration of Helvengo’s new brand identity while designing a scalable Design System. My focus was on creating a flexible, multi-tenant framework to support the platform’s transition into a high-performance White Label solution.
Problem
Small business insurance is notoriously non-transparent. The "analogue" status quo involved dozens of forms, manual back-and-forth with carriers, and complex premium structures that were impossible for customers to self-evaluate.
Challange
To define complex underwriting logic and feautres I use Figma Jam for discovery and Figma for rapid prototyping to iterate and define userflows. After that I was able to put that into pratice and design new keypages with the new rebranding.
A unified, white-labelable insurance portal with tailor made insurance products. The solution featured a centralized platform where brokers could create and manage entire portfolios, compare dynamic quotes side-by-side, and issue policies instantly via automated API generation.
Tailor-made insurance products
Specifically designed for entrepreneurs, startups, and SMEs, providing bespoke insurance solutions that adapt to their unique business needs.
Contract timeline
A powerful, intuitive timeline view that allows users to track every detail, update, and contractual change chronologically at a glance.
White labelling capabilities
Clients can go beyond creating custom products—they can fully re-skin the platform's theme to match their own brand guidelines through our flexible design architecture.
Accessible color tokens and documentation
Color tokens where tested to make sure everything had enought contrast.
Components where documented to make sure there was no guessing in development.
The Helvengo project was a challenge in handling "Complex Logic" within a regulated industry. It proved that even the most "boring" or complicated industries can be made intuitive through strategic product design.
Designing for Trust
In Insurtech, transparency is a design feature. Clear feedback loops and plain-language labels are more important than aesthetic flourishes.
Turn complex to logic
I learned to translate dense underwriting rules and regulatory requirements into clear, deterministic user flows. By mapping out the underlying 'If/Then' logic before touching the canvas, I ensured that even the most complex risk assessment felt effortless and predictable for the end user.
Scale capabilities
Building for a startup means designing for who they are today and who they will be in three years. I focused on creating a 'Design Infrastructure' rather than just a UI Kit. By implementing modular UI schemas and semantic tokens, I enabled the platform to scale from a single insurance line to a multi-product ecosystem.