Insurance PLATFORM
Helvengo digital insurance platform
I led the end-to-end product design for Helvengo’s core distribution platform, transforming a traditionally analog, paper-heavy brokerage process into a high-velocity digital ecosystem. By bridging the gap between complex risk assessment and intuitive UI, we enabled brokers to quote and bind policies in minutes rather than days.
0 to 1 Platform Launch
Scaled the MVP from a startup concept to a robust B2B platform.
A fresh start
Applyed the new rebranding to the new platform.
New featurees
With the lessons learned from the MVP, old features needed a redesgin and new features needed to be defined and designed.
New design system
A design system with white label capability.
Empowering SMEs through digital-first insurance. Helvengo simplifies complex risk management with a seamless, transparent brokerage platform. Our focus is on removing friction from the insurance process, delivering highly specific products through a clear and intuitive user journey.
Context
As a Lead Designer, I led the end-to-end integration of Helvengo’s new brand identity while designing a scalable Design System. My focus was on creating a flexible, multi-tenant framework to support the platform’s transition into a high-performance White Label solution.
Problem
Small business insurance is notoriously non-transparent. The "analogue" status quo involved dozens of forms, manual back-and-forth with carriers, and complex premium structures that were impossible for customers to self-evaluate.
Challange
To define complex underwriting logic and feautres I use Figma Jam for discovery and Figma for rapid prototyping to iterate and define userflows. After that I was able to put that into pratice and design new keypages with the new rebranding.
A unified, white-labelable insurance portal with tailor made insurance products. The solution featured a centralized platform where brokers could create and manage entire portfolios, compare dynamic quotes side-by-side, and issue policies instantly via automated API generation.
Tailor-made insurance products
Specifically designed for entrepreneurs, startups, and SMEs, providing bespoke insurance solutions that adapt to their unique business needs.
Contract timeline
A powerful, intuitive timeline view that allows users to track every detail, update, and contractual change chronologically at a glance.
White labelling capabilities
Clients can go beyond creating custom products—they can fully re-skin the platform's theme to match their own brand guidelines through our flexible design architecture.
The Helvengo project was a challenge in handling "Complex Logic" within a regulated industry. It proved that even the most "boring" or complicated industries can be made intuitive through strategic product design.
Designing for Trust
In Insurtech, transparency is a design feature. Clear feedback loops and plain-language labels are more important than aesthetic flourishes.
Turn complex to logic
I learned to translate dense underwriting rules and regulatory requirements into clear, deterministic user flows. By mapping out the underlying 'If/Then' logic before touching the canvas, I ensured that even the most complex risk assessment felt effortless and predictable for the end user.
Scale capabilities
Building for a startup means designing for who they are today and who they will be in three years. I focused on creating a 'Design Infrastructure' rather than just a UI Kit. By implementing modular UI schemas and semantic tokens, I enabled the platform to scale from a single insurance line to a multi-product ecosystem.