Hi I'm David 👋

I’m a Product Designer & Builder who turns complex ideas into intuitive user-centric experiences

Lisbon, PT

Lisbon, PT

davidbernardocruz@gmail.com

davidbernardocruz@gmail.com

AVAILABLE
AVAILABLE

Lisbon, PT

davidbernardocruz@gmail.com

AVAILABLE
Rebranding NFT Finance platform

Peer-to-peer NFT lending and renting protocols.

Insurance Platform

Helvengo Digital Insurance Platform

loyalty app

Compal Pomar de Prémios loyalty mobile app

My favorite tools 🛠️

These are some of the tools I use everyday

Figma

Ideation, UX & UI, Design Systems

Claude

AI partner for research, product framing and project setup

Claude Code

AI-assisted development from project setup to working software

Github

Git & Version Control

Vercel

Fast, reliable deployment for web products

Supabase

Backend services for bringing products to life

Way of work 💡

An AI-assisted way to build better products

Skills that I use to create world-class products

Claude Project Setup

I use Claude desktop app to set up the project and define product requirements and features.

I conduct workshops to come up with new ideas and to promote cross-functional ideation.

Claude Project Setup

I use Claude desktop app to set up the project and define product requirements and features.

Research and insights

I begin by clarifying the opportunity, the people it serves and the outcome that matters, building shared direction before the work begins.

AI-assisted discovery

With Claude, I turn research and early conversations into insights, journeys and priorities, keeping human context at the centre.

Product design

I use Figma to shape UX, UI and scalable design systems, with AI handling repetitive tasks and helping validate the details.

To make outstanding UX work, it still needs polished visual design in which I excel as well.

Product design

I use Figma to shape UX, UI and scalable design systems, with AI handling repetitive tasks and helping validate the details.

Build the foundations

I define scalable systems, clear patterns and project structure that make the product easier to build, evolve and maintain.

Team collaboration

I collaborate openly with product and engineering teams, sharing decisions early so momentum stays high from idea to release.

Evaluate & iterate

I combine feedback, product signals and AI-assisted reviews to find friction, test what matters and improve with purpose.

To make outstanding UX work, it still needs polished visual design in which I excel as well.

Evaluate & iterate

I combine feedback, product signals and AI-assisted reviews to find friction, test what matters and improve with purpose.

Prototype & test

I build real product experiences with Claude Code, making it faster to iterate, test ideas and learn from working software.

Hi, I'm David! 👋

I’m a product designer and builder with 15+ years of experience turning ambitious ideas into useful digital products.

My workflow is AI-assisted from end to end. I use Claude to think through the product, structure the project and explore options. From there, I use Figma to shape the UX, UI and design system, before using Claude Code to carry those decisions into development. The result is closer collaboration, faster learning and a smoother path from concept to something real.

Contact me

davidbernardocruz@gmail.com

davidbernardocruz@gmail.com

UX Designer

Latest experience 💻

What I've been doing

Senior Product Designer - Infinum

September 2025 - March 2026

Zagreb, Croatia - Remote

End-to-end design delivery for a retail EPOS product. I was responsible for the full product lifecycle, from conceptualising user-centric features to scalable design systems that ensured long-term visual consistency and no technical guessing.

Senior Product Designer - Zharta

September 2024 - September 2025

Lisbon, Portugal - Hybrid

A sophisticated Web3 lending protocol. I led the end-to-end rebranding implementation and the evolution of the Design System, simplifying complex blockchain interactions into a seamless user experience for the NFT market.

Founding Product Designer - Helvengo

January 2022 - July 2024

Zurich, Switzerland - Remote

Built the product from 0 to launch— Designed the UX/UI foundations and a scalable Design System for this data-led Insurtech platform, transforming complex B2B insurance processes into an intuitive digital product.