Hi I'm David 👋

I'm a Senior Product Designer that turns complex logic into intuitive user-centric experiences

Lisbon, PT

Lisbon, PT

davidbernardocruz@gmail.com

davidbernardocruz@gmail.com

AVAILABLE
AVAILABLE

Lisbon, PT

davidbernardocruz@gmail.com

AVAILABLE
Rebranding NFT Finance platform

Peer-to-peer NFT lending and renting protocols.

Insurance Platform

Helvengo Digital Insurance Platform

loyalty app

Compal Pomar de Prémios loyalty mobile app

My favorite tools 🛠️

These are some of the tools I use everyday

Figma

UX/UI Design & Prototyping

Claude

AI-driven interface automation

MCP Server

Bridge between Claude/Figma

Framer

Web design & development

Jira

Project managements tasks

Slack

Communication

Way of work 💡

How I usually work to create
user-centric products

Skills that I use to create world-class products

Discovery

I transform abstract ideas into structured project requirements.

UX Design

I translate complex requirements into validated user flows and low-fidelity structures.

UI Design

I produce high-fidelity, accessible interfaces through data driven validation.

To make outstanding UX work, it still needs polished visual design in which I excel as well.

UI Design

I produce high-fidelity, accessible interfaces through data driven validation.

Prototyping

Building prototypes to quickly gather more feedback about products.

Validation

User testing and AI-driven auditing to validate performance and accessibility.

To make outstanding UX work, it still needs polished visual design in which I excel as well.

Validation

User testing and AI-driven auditing to validate performance and accessibility.

Design Systems

Modular component libraries and token systems that ensures consistency and scalability.

Hand-off

Technical documentation that minimize engineering friction and accelerate the shipping cycle.

I conduct workshops to come up with new ideas and to promote cross-functional ideation.

Hand-off

Technical documentation that minimize engineering friction and accelerate the shipping cycle.

Collaboration

I bring positive energy to teams I work in and can communicate effectively about decisions we need to make.

Hi, I'm David! 👋

Senior Product Designer with 15+ years shipping digital products across Fintech, Web3, Insurtech and Digital Agencies.

I bridge the gap between business strategy and engineering teams — turning complex requirements into interfaces that are both intuitive and built to convert.

Contact me

davidbernardocruz@gmail.com

davidbernardocruz@gmail.com

UX Designer

Latest experience 💻

What I've been doing

Senior Product Designer - Infinum

September 2025 - March 2026

Zagreb, Croatia - Remote

End-to-end design delivery for a retail EPOS product. I was responsible for the full product lifecycle, from conceptualising user-centric features to scalable design systems that ensured long-term visual consistency and no technical guessing.

Senior Product Designer - Zharta

September 2024 - September 2025

Lisbon, Portugal - Hybrid

A sophisticated Web3 lending protocol. I led the end-to-end rebranding implementation and the evolution of the Design System, simplifying complex blockchain interactions into a seamless user experience for the NFT market.

Founding Product Designer - Helvengo

January 2022 - July 2024

Zurich, Switzerland - Remote

Built the product from 0 to launch— Designed the UX/UI foundations and a scalable Design System for this data-led Insurtech platform, transforming complex B2B insurance processes into an intuitive digital product.

Social channels

Contact me

+351 966 702 498

davidbernardocruz@gmail.com

Social channels

Contact me

+351 966 702 498

davidbernardocruz@gmail.com

Social channels

Contact me

+351 966 702 498

davidbernardocruz@gmail.com