Delivered high-fidelity UI solutions for complex projects in Healthcare and Retail. Focused on crafting new user-centric features and managing design systems to ensure long-term scalability and visual excellence.

Played a key role in a blockchain-based NFT lending protocol. Spearheaded the end-to-end rebranding implementation across the platform, evolved the core design system, and designed user-centric features to simplify complex Web3 interactions.

As Founding Designer, I established the entire UX/UI framework and built the scalable Design System foundations for a data-led insurance platform, ensuring a seamless transition from concept to product launch.

UI design work and design system maintenance for a big client in the heavy industry world.

Collaborated with a multidisciplinary team to design and refine a large-scale insurance product for a major UK client, ensuring high-fidelity UI delivery and adherence to complex business requirements.

Led the UI design and developed the Design System for the 'Pomar de Prémios' mobile app (iOS & Android) for Compal. Focused on creating an engaging visual experience aligned with the brand's identity.

Strategized and designed the end-to-end UX/UI of a greenfield marketplace platform from scratch, empowering local businesses with a robust and intuitive digital ecosystem.

Spearheaded the redesign of the WiseBox admin interface, focusing on optimizing complex workflows and enhancing user efficiency through a modernized UI.

Designed the UX/UI for Super Bock's 'Menu Autêntico' app, focusing on creating an engaging mobile experience that bridged the gap between the brand and its hospitality partners.

Design Lead at NOVA's Innovation Lab, spearheading the UX/UI development for three distinct MVPs. Focused on rapid prototyping and user validation to move products from concept to initial market launch.

Strategized and designed a custom CRM platform from the ground up for a major private banking institution. Focused on simplifying complex banking workflows and creating a robust interface for internal employees.

Owned the end-to-end UX/UI design for Fidelidade Seguros' Auto Insurance Simulator. Delivered a responsive solution (Desktop & Mobile) that simplified the quote-to-purchase journey for one of Portugal's leading insurers.

At Thin Martian I lead the design team to create great digital products, implement creative and working processes while Improving the colaboration between designers and developers. Specialist in product design for B2B and B2C Design of complex platforms for finance and insurance business Work for big names like BBC, British Library, British Airways Work for startups like ScreenCloud, Tepilo, Twilert, Kizzu

Senior Digital Designer for global powerhouse POSSIBLE, delivering high-end digital experiences for world-class brands including Canon, Lacoste, Vodafone, and Nestlé. Led the redesign of the Canon Irista platform and spearheaded major digital campaigns, blending product design with strategic marketing.

Digital Art Director responsible for pioneering the digital department within one of Portugal’s most awarded creative agencies. Established the digital workflow for website and app development, social media strategy, and integrated cross-channel campaigns for diverse sectors.

Began my career at Fullsix, Portugal's leading digital agency at the time, rapidly progressing from Junior to Senior Designer. Collaborated with top-tier national and international clients, mastering the fundamentals of digital design and creative strategy under the mentorship of industry leaders.