Website
Windows PCs Landing page
A campaign landing page for Microsoft, designed for a custom Amazon page. The goal was to present the new Microsoft laptops and explain what their SSD drives mean for the people using them. One page, strict platform limits, and a product story that had to land in seconds.
Problem
Microsoft was launching a new range of laptops with SSD drives and needed a place on Amazon to present them. The page had to explain the advantages of SSD in simple terms and lead people to the products.
Challenge
Amazon custom pages come with strict specs for layout, assets and behaviour. The challenge was to make the technical benefits of SSD easy to grasp inside those limits, and still make the page feel like a Microsoft campaign and not a standard product listing.
Solution
I designed a landing page that tells the SSD story step by step, one benefit per section, in plain language and with strong visuals. The page builds up to a showcase of the new laptops and works on both desktop and mobile within Amazon's specs.
Way of work 💡
What I did in this project
Brief & Research
Understanding the campaign goals, the SSD benefits to communicate and the audience Microsoft wanted to reach.
Concept
Built the creative idea around three keywords, Time, Flexibility and Choice, to turn technical benefits into a story.
Art Direction
Defined the imagery, graphic elements and visual style that set the campaign apart from a standard Amazon listing.
UI Design
Designed the page for desktop and mobile, working within Amazon's strict specs.
I designed the landing page as a story that takes people from the benefits of SSD drives to the new Microsoft laptops. Instead of relying on technical language, I drew a set of custom icons from scratch to explain each benefit at a glance. Everything was designed to fit Amazon's custom page specs, on desktop and mobile.
A story, not a spec sheet
Each section presents one benefit in plain language with a strong visual. The page reads as a journey and ends with the new laptops on show.
Built to fit Amazon
The layout follows Amazon's strict specs and adapts to desktop and mobile, while keeping the feel of a Microsoft campaign and not a standard product listing.
Illustration & Iconography
Drew a custom icon set from scratch to explain the SSD benefits and laptop features at a glance.
The campaign brought Microsoft's new laptops to Amazon shoppers, on a platform where millions of people browse and buy every day.
Inside the buying journey
Shoppers could go from the story to the laptops without leaving Amazon, so the page worked as part of the purchase and not as an ad next to it.
Room for the brand
A custom page gave Microsoft space to tell its own story, where a standard listing has little room for anything beyond specs and photos.
Made to be noticed
A dark, image-led design with custom icons set the page apart from the dense, light pages people usually see on Amazon.
